Here we have the venerated red label. The Bruno Giacosa 2011 Barolo Riserva Falletto Vigne Le Rocche commands attention and respect. The wine successfully, and somewhat magically, turns the tables on the overdone exuberance of the warm vintage and the natural heft that is inherent to Serralunga d'Alba. It does a great job of reining in all that power and transforming it into streamlined elegance instead. The wine opens to a dark and penetrating color and an immediately expressive bouquet. Thick layers of dark fruit, iron-rich earth, balsam herb, Darjeeling tea, dried ginger and cherry cola rise from the bouquet. The wine's Falletto signature is very strong. This is a Grande Vino with the proverbial capital G and capital V.